ROF Industries Inc. > Blog > Musical Magic In Costa Mesa

Musical Magic In Costa Mesa

This weekend we were lucky enough to be asked to document a special recording session in Costa Mesa, CA. Bobby Pittman from Hit What’s Hot and MMA Worldwide teamed up with local music producer Lewis ‘Lewdog’ Richards to create a musical score for the upcoming Battle Of The Bars video. This shoot took place at 17th Street Recording Studio and we were blown away by the talent that showed up to collaborate to make this epic musical masterpiece.

Below are a handful of ‘screen grabs’ from the video log that day!

1 Studio

The Players:

Bobby Pittman: Bobby has long kept his musical prowess in his pocket, only sharing his creative stylings around the house, at the beach or around a campfire. On this day, it was clear Bobby came into 17th Street Studio to create something that would transcend bonfire guitar picking and breathe life into his upcoming video.

2 Bobby Wide

Lewis ‘Lewdog’ Richards:  ‘Lew’ is a local legend when it comes to music, and Bobby knew that he could provide the right flavor to bring this track to life.

3 Lou At Comp

‘Susie Q’: Believe it or not, we truly only know the vocalist for this project by the name of ‘Susie Q.’ Apparently, Mrs. Q is an ace-in-the-hole for Lew and he got her involved once he heard the direction Bobby wanted the track to go.

4 Susie Q

Susie came to the studio with about only 45 minutes of time to lend, and WOW can that woman make the most of each minute!! She came in…knocked us all down with her vocals…and walked back out the door as if her stunning performance was simply business as usual.

5 Vocals

Bobby was next in the booth, and NO ONE wanted to follow Susie! Bobby easily rose to the challenge and layered in some great melodic solos.

6 Bobby 5D

It was in fact so difficult to follow Susie, one of the original vocalists ‘D’ stepped aside saying he felt she already gave the song what it needed, and that he would love to see the song continue with the vibe she created. D is a talented freestyle rap artist, and for him to yield to Susie was a sign of great respect. We hope to work with D in the future!

7 Rapper

After a full day in the studio, the song took shape and is now in the final stages of mixing. Lew says it should take about a week for the final mix down, and believe me… it will be worth the wait!

8 Lou Booth

9 Bobby Light

This has truly been one of the coolest projects we have been involved with to date. Not only was it an honor to document the musical chemistry in 17th Street Recording Studio that day, but we got to break out some of our new cameras for the shoot!! Stay tuned for the behind-the-scenes video coming to the ROF blog SOON!

10 B&W GoPro

Leave a Reply

Your email address will not be published.

Recent Project

By ROF Industries | Corporate Videography & Visual Storytelling At ROF Industries, we’ve shot food photography and high-end video content globally… from bustling street markets to exotic destination hotel restaurant menus. But our work with Mangia Mangia taught us that the most cinematic food content isn’t just about the plate; it’s about capturing the feeling of a dining experience. If your restaurant or brand needs to translate “warmth and comfort” into pixels, here are our three pillars for cinematic food storytelling. 1. Focus on Movement, Not Just Stills One mistake many brands make is relying solely on static photos. At Mangia Mangia, we leaned into Videography that focused on: The “Twirl”: Fresh pasta being twirled onto a fork to show texture. The Steam: Perfecting lighting to catch the rising heat from the kitchen. The Light: Using backlighting to make rich sauces catch the light and look “alive” on camera.   2. Capturing the Atmosphere (Environment Matters) A restaurant is an ecosystem. To make Mangia Mangia stand out, we didn’t just stay in the kitchen. We captured the dining room in motion. Great videos and photos are about showcasing an individual style. Our goal is to make the viewer feel like they are already sitting at the table.   3. High-Quality Presentation for High-Value Results Whether we are working on a massive printing publication or a digital video campaign, quality is non-negotiable. For Mangia Mangia, we used professional-grade gear to ensure the textures of the food were as crisp as a high-volume magazine print. What made the shoot even better was the personality behind the food. Mangia Mangia doesn’t just serve Italian cuisine… they serve warmth, comfort, and that unmistakable feeling of gathering around a table with people you love. That […]

Read More...
as seen on
become a stalker

© 2026 ROF Industries Inc. All rights reserved. Orange County Web Design by iCreativeCanvas