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Surfs Up in SoCal

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Everyone knows that ROF Industries Inc. works with corporate clients, brides, celebrities and much more but sometimes people forget about our love for action sports.  Having earned his stripes as an action sports videographer, ROF production specialist Aaron Tru was fortunate enough to revisit his roots and work with a professional Paddle Surfer this week in beautiful Huntington Beach, CA.

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This week marked the city’s annual Stand Up World Tour.  The Stand Up World Tour is the Official World Championship Tour for the sport of Stand Up Paddle Surfing and is held at the same location as the U.S. Open of Surfing, in Huntington Beach, CA.  In desperate need of marketing materials to increase sponsorship opportunities, Paddle Surfer Josh enlisted the help of ROF.  Our goal was to shoot action-packed video, demonstrating the fluidity of Josh in the water, along with his arsenal of incredible stunts and flair.  We produced a video with a few things in mind:  Not just to show off Josh’s surfing ability, but to market him as someone a brand would want to have representing them.  That meant using natural light, nature, the water, sand, the pier and other props both natural and manmade to accent his qualities.

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ROF also provided a photo shoot.  Our goal was to show our client in several poses that are consistent to the water sports genre.  In the end, we had an incredible time doing what we love, where we love to be.  We love producing video/photo content and we love the beach!!  We feel thrilled that our client is now outfitted with a professional quality HD sponsorship video and photos.  These specific things will help our client make a living doing what he loves, as he now has marketing materials to show potential sponsors and clients of his own!

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If anyone in Southern California from Santa Barbara to Mexico is ever in need of promotional video/photos, please do not hesitate to contact us!  We specialize in recruiting/sponsorship videos for college recruits, pro athletes, high school traveling teams and much more.  From the Pee Wee Leagues, all the way to the pros, ROF is your one-stop shop for your Sports related marketing materials!

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Recent Project
How to Capture the "Soul" of Italian Cuisine: Lessons from the Mangia Mangia Shoot

By ROF Industries | Corporate Videography & Visual Storytelling At ROF Industries, we’ve shot food photography and high-end video content globally… from bustling street markets to exotic destination hotel restaurant menus. But our work with Mangia Mangia taught us that the most cinematic food content isn’t just about the plate; it’s about capturing the feeling of a dining experience. If your restaurant or brand needs to translate “warmth and comfort” into pixels, here are our three pillars for cinematic food storytelling. 1. Focus on Movement, Not Just Stills One mistake many brands make is relying solely on static photos. At Mangia Mangia, we leaned into Videography that focused on: The “Twirl”: Fresh pasta being twirled onto a fork to show texture. The Steam: Perfecting lighting to catch the rising heat from the kitchen. The Light: Using backlighting to make rich sauces catch the light and look “alive” on camera.   2. Capturing the Atmosphere (Environment Matters) A restaurant is an ecosystem. To make Mangia Mangia stand out, we didn’t just stay in the kitchen. We captured the dining room in motion. Great videos and photos are about showcasing an individual style. Our goal is to make the viewer feel like they are already sitting at the table.   3. High-Quality Presentation for High-Value Results Whether we are working on a massive printing publication or a digital video campaign, quality is non-negotiable. For Mangia Mangia, we used professional-grade gear to ensure the textures of the food were as crisp as a high-volume magazine print. What made the shoot even better was the personality behind the food. Mangia Mangia doesn’t just serve Italian cuisine… they serve warmth, comfort, and that unmistakable feeling of gathering around a table with people you love. That […]

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