Internet Makes Corporate Videos Viable Tools for Small Business
Corporate training and marketing videos are highly effective tools for reaching people. In the past, these tools were available only to big companies that had the funds for expensive cameras, video editing equipment, professional talent, and distribution services. Today, Internet and digital video technology has opened corporate videos to smaller companies, making them an affordable option. The Internet has also made it easier to deliver these videos to a widespread audience.
Small businesses seeking more efficient and effective training and marketing methods should look into the benefits provided by video. Consider these facts:
- Video has a greater retention rate than other forms of content. Experts say viewers of online marketing videos typically watch more than three-fourths of any given video.
- More and more people are using smartphones as their primary means of accessing the Internet, and an increasing number of people are using them to watch video content.
- In the next few years, video content is expected to make up the vast majority of all online content.
Video is a medium your employees and customers alike will pay attention to. By harnessing its power, you can more effectively communicate with both groups and move them to action. When creating videos, ensure they are to-the-point, visually appealing, and compatible with web browsers and mobile devices to ensure you get the best return on your investment.